Are you a blogger, or a writer, performer, salesperson, marketer, small business owner, one man start up, singer, musician, busker, baker, cook, real estate agent, novelist, teacher?
If for example, you are a writer, who do you write to?
What do you write about?
If for example you write about insurance policies, do you write about life plan, or endowments, or critical illness and permanent disabilities riders, or investment linked plans, or pure investment products?
Do you write for married couples, or retirees, national service men, new parents, business owners, high net worth individuals?
Find your voice, sing the song to the right audience.
Hope you don’t sing all songs to all people.
No one listens.
I came across a question on Quora.com that wrote, ‘What advice would people give to someone who struggles with delaying gratification?’
I answered as shown below;
‘My will is weak. I’m not sure about others.
Whenever I have a craving for potato chips, I will have a can of coca-cola.
Whenever I want to lash out at someone, I will read a funny email.
Whenever I want to shower straight after a football game (which you shouldn’t because your body is still hot). I will help myself to some potato chips.
My trick is to cause a distraction.
You can try it.’
Often I heard and more often I read that in order to be success, you have to delay gratification.
Don’t eat that piece of chocolate cake now and you’ll be able to fit into that dress by Christmas.
For my wife, it would be, avoid rice during dinner and you’ll look fabulous in your wedding gown (she was and still is beautiful in her gown and daily clothes).
I want my cookie Now.
Then we come to the other side of the mantra.
Don’t put the dog biscuit on the old dog’s nose.
Don’t degrade him.
Your customer wants his cookie (food, book, service, software, content, refund, beer…) NOW.
If you give your customer instant gratification and your self delay gratification, will this be the formula to success?
Neil Patel talks about instant gratification in marketing here.